For HR leaders, there are few milestones that hold so much pride as becoming Great Place to Work-Certified™. It signals to the world that they have created a company culture that employees love.
And when you become Certified, you earn more than just a shiny badge. Does your manager need some convincing? We’re here to help you get the case for culture over the line.
1. Recruit cream of the crop talent
Great company culture is now a prerequisite for job hunters. Certification signals that your employees approve of your organizational culture and your company’s leadership. It tells candidates that people love showing up for work. “27% of candidate placements mentioned Great Place to Work,” HR at Wonolo told us.
2. Use actionable survey results
Certification depends mostly on the results of your Trust Index© survey – the gold standard for measuring employee engagement. After you collect your employee survey responses, you will get the results. This data gets you inside the heads of your people to understand your company’s culture strengths and weaknesses.
3. Earn a shiny badge
Every Great Place to Work-Certified company earns a Certification badge. You can use it throughout the year to remind employees, partners and the public about your achievement. Many companies include the badge on social profiles, print it on swag and proudly display it on their job postings.
4. Put your company in the running for Best Workplaces lists
Once your company is Great Place to Work-Certified, you will automatically be considered for our Best Workplaces lists. You could make Best Workplaces for Millennials™, Best Workplaces for Women™, Best Workplaces in Manufacturing & Production™, Best Small & Medium Workplaces™, and over a dozen more
5. Be featured on our website
Every Certified company earns a profile page on the Great Place to Work website. You can share company details and any other recognition earned on Best Workplaces lists. Certified companies often link to their profile from their careers page to provide third-party validation of their exceptional company culture.
6. Build pride
All employees want to be part of something special. Getting Great Place to Work-Certified builds pride among your workforce. “It’s the beating heart of our organization,” Salesforce told us. “This is what helps us not only attract great talent but also build pride and loyalty amongst our employees.”
7. Join a community of other Great Workplaces
When you join the Certified club, you put your name alongside the likes of the World’s Best Workplaces™ 2020. You also get to join the virtual nationwide office party on Certification Nation Day. Celebrate your people, connect with like-minded companies and Tweet your culture pride to the world!
8. Celebrate as a team
When your company meets the Certification criteria, it’s time to pop the champagne. Rally your team around this win and celebrate, we’ve got 21 ideas for you.
9. Understand what’s working
The results of your Trust Index™ survey will show you what programs you should continue to fund and where programs might not be meeting expectations. By understanding what’s working and what’s not working, you can put resources where they’re needed most.
10. Set goals
No company is perfect. Great Place to Work-Certification allows you to benchmark the current state of your company culture so that you can set goals and put plans in place for improvement.
11. Share your people practices
As part of your submission for Great Place to Work-Certification, you will complete a Culture Brief, which captures the people practices that make your company unique. It’s a great way to tell your story and position your company as a thought leader when it comes to innovative work practices.
12. Create goodwill
Many companies find that asking employees to participate in a survey about their workplace experience creates goodwill in itself. Employees appreciate being given the opportunity to voice their opinions. When the executive team is clearly focused on creating a great workplace culture, employees know that their happiness is a top priority.
As you can see, recognition is just the cherry on the sundae with Certification. Make your employees proud, recruit top talent and find gaps in your HR policies. For more on how to get Certified, check out our webinar.
Claire is our Content Marketing Manager. Claire works with Great Place to Work data and company culture experts to distil the psychology of high-trust workplaces. Claire co-authored the Women in the Workplace report and her profiles of Best Workplaces™ have featured in Fortune. When Claire’s not sifting through our 28+ years of survey data, she’s rolling out her yoga mat or daydreaming about her next U.S. road trip.