Every company tells candidates they’re a great place to work.
Great Place To Work® Certification gives you the independent proof to back it up — a globally recognized badge, earned through real employee survey data, that makes top talent choose you before they even meet you.
Candidates research employers the way they research restaurants — nobody books the place with no reviews.
Certification is your 5-star rating, verified entirely by your own employees.
of job seekers consider an employer’s brand before applying— make sure what they find convinces them.
lower cost-per-hire at companies with a strong, certified employer brand.
Getting Certified as a great workplace gives your employer brand something no competitor can replicate — independent, employee-verified proof. All Certified companies receive:
A royalty-free Certified™ badge — place it on job ads, your careers page, LinkedIn, and email signatures. Candidates treat it as independent proof, because it is.
A digital content kit — ready-to-use social media graphics, press release templates, and campaign assets. Deploy your employer brand campaign on day one.
Fill out a short questionnaire about your company’s history and demographics.
Measure your culture, benchmark your results, and earn recognition as a Great Place To Work® Certified™ organisation.