Elevate your

Employer Brand

From the Inside Out.



A great workplace is one where you TRUST the people you work for, have PRIDE in the work you do and ENJOY the people you work with



Managers can improve employee experience through effective communication practices, demonstrating competence and integrity.



Managers promote inclusive behavior, and they are supported with policies and practices that promote equity, impartiality and justice in the workplace.



People need to feel cared for not just as an employee, but as a person. The level of support, collaboration, and care employees experience through management’s actions towards them make them feel respected.



A genuine sense of value and acceptance where employees feel that they can be themselves when at work. There is a team and family spirit that is evident in great workplaces.



Employees feel proud for being a part of the organization, they are proud of their individual and team accomplishments, and of their contribution to the community.

What is an Employer Brand?

Employer brand is a company’s reputation as an employer. It is a key component of the Employer Value Proposition (EVP) for job seekers and employees in exchange for their experience, talent, and skills. Positive employer branding helps to attract and retain quality employees, who are crucial to the success and growth of the business.

Why Employer Branding

The term ‘employer branding’ has been gaining significance in HR circles in recent years. In the age of social media and employee feedback platforms, most if not all job candidates search online to get the scoop on companies before deciding whether to work for them. Studies show that 75% of candidates identify a company’s reputation as a key consideration when exploring new career opportunities. To strengthen their employer brand, companies have also been investing considerable resources in their Marketing and Communications functions with involvement from some prominent brand ambassadors.

In working with many great workplaces globally, here are some of the known benefits of having a strong employer brand.

Engage and retain your top talent.

In the recently published 2020 Singapore Best Workplaces™ Insights Report, the statements ‘I want to work here for a long time’ and ‘People look forward to coming to work here’  both garnered an average of 86% in Singapore Best Workplaces, 12 points higher than the average of 74% from Singapore Rest.

I want to work here for a long time.

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People look forward to coming to work here

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Attract qualified job candidates.

Most everything a job candidate needs to know can be found online and shared on social media. In fact, 86% of workers1  would not apply for, or continue to work for, a company that has a bad reputation with former employees or the general public. Having a strong employer brand gives an organization a strong advantage in the competitive recruitment market. Companies with strong employer brands receive 50% more qualified job applicants giving the company the best choices while spending less time and effort in filling open positions.

of Workers would not apply for, or continue to work for, a company that has a bad reputation.1
Companies with strong employer brands receive
More qualified applicants

Your employees are your best brand ambassadors.

Recent data on 2020 Singapore Best Workplaces™ show that the statement ‘I would strongly endorse my company to friends and family as a great place to work’, garnered an average of 86% from the top 10 Best Workplaces as compared with an average of 74% from Singapore Rest.

I am proud to tell others I work here

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I will strongly endorse my company to friends and family as a great place to work

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Financial gains and returns for your business.

The benefits of a strong employer brand translate into financial savings through improved recruiting and employee retention including:

Wear your Badges Proudly.

Benefits of being GPTW-Certified™

Build a Strong Employer Brand in Tech

Sign-up for the inaugural 2021 Singapore Best Workplaces™ in Tech list.

Join the top employer brands of Singapore

Medtronic Singapore Great Place To Work-Certified
Amgen Great Place To Work-Certified
HP Great Place To Work-Certified

Elevate your Employer Brand

Be Great Place to Work-Certified™.

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To be eligible for the World’s Best Workplaces list, a company must apply and be named to a minimum of 5 national Best Workplaces lists within our current 58 countries, have 5,000 employees or more worldwide, and at least 40% of the company’s workforce (or 5,000 employees) must be based outside of the home country. Extra points are given based on the number of countries where a company surveys employees with the Great Place to Work Trust Index©, and the percentage of a company’s workforce represented by all Great Place to Work surveys globally. Candidates for the 2017 Worlds Best Workplaces list will have appeared on national workplaces lists published in September 2016 through August 2017.