&samhoud Asia

&samhoud Asia is a boutique change management consultancy that helps organisations solve strategic challenges through the behaviour of people. Together with our clients, we solve strategic challenges using creativity and behavioral change expertise, supported by AI, technology, and data. Founded in the Netherlands over 35 years ago, we established our APAC office in Kuala Lumpur in 2011, serving 21 countries across industries like telecommunications, financial services, and FMCG. Our expertise covers Purpose, Vision & Strategy, Culture & Change, Leadership & Team, People, and Brand.