Discover the 11 Exclusive Benefits of Being Great Place To Work Certified

Claire Hastwell

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CLAIRE HASTWELL

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Transforming the workplace into a sanctuary of growth and camaraderie is the goal of every HR leader, and receiving the Great Place To Work Certification™ is a testament to this pursuit. The Certification is not just another feather in your cap, but a powerful tool that can catapult your company’s reputation and success, as some of our senior leaders shared. How does it add to the overall company culture and business profitability? Here are some of the observations to help you push the case for a strong culture.

1. Attract the Cream of the Crop and Elevate Job Offer Acceptance Rate
“Great Place To Work Certification was the deciding factor in my choice to join IDOC,” shared Nella Gonzalez, Human Resources Manager at IDOC. In Singapore, a strong company culture is not just desirable, but expected by job seekers. The Certification validates an employer’s promise of a conducive workplace, assuring candidates that current employees endorse the company culture and leadership.

Kevin Neo, Vice President Commercial APAC (excluding China & Japan), Advanced Sterilization Products Singapore, says, “From a business perspective, Great Place to Work® is a great way for us to express to potential new hires what they can expect from our company and culture. It’s a globally recognized brand with a Certification process that’s backed by research and honest feedback by employees – so candidates know they can trust it.

Candidates are drawn to workplaces with great company culture, and we offer that at ASP Singapore. The Great Place To Work badge shows job hunters that our staff approve of our leadership, values, and goals. It signifies that our people like showing up for work and feel empowered to perform their best every day, and we’re here to support them both in the office and at home.

From an employee perspective, the familiar red badge is proof that people love working for the company and our team feels the distinction and pride of working for a Great Place To Work winner, and that pride is evident in our successful and collaborative approach to serving the communities in which we live and work across the APAC region.”

2. Gauge and Enhance your Company Culture using Precise Metrics
The Certification primarily hinges on your Trust Index™ survey results, the gold standard in measuring employee experience. This survey offers you a comprehensive analysis of your company culture, providing insights into areas like perceived fairness, feelings of belonging, and perception of leadership.

3. Flaunt your Badge of Distinction “We prominently feature our Certification across all platforms, from our Teams background to our monthly associate surveys,” says Heidi Burns, VP, Marketing and Originations Development at Flagship Credit Acceptance. Your digital Certification badge is a testament to your achievement and a constant reminder to employees, partners, and the public of your commitment to creating an excellent work environment.

4. Qualify for Prestigious Company Culture Awards
Once you’re Great Place To Work Certified, you’re automatically in the running for our Best Workplaces lists, including accolades such as Singapore Best Workplaces™ in TechnologySingapore Best Workplaces™ in Healthcare & Biopharma, and many more.

5. Get Featured on our Website
Each Certified company gets a dedicated profile page on the Great Place To Work website, allowing you to showcase your company details and any other recognition earned.

6. Foster Employee Pride
“Our Certified company culture is the lifeblood of our organization,” reveals Salesforce. Certification boosts pride and loyalty among your employees, reinforcing their sense of being part of a remarkable journey.

7. Reaffirm your Company Values and Culture
Heidi explains, “When you consistently remind your team members about the greatness of your workplace, they will strive to sustain and enhance this greatness.” Promoting your Certification among employees reinforces your company’s mission, values, and culture, thereby emphasizing that you put people first.

Daphne Ong, VP, Human Resources, Asia Pacific at Boston Scientific shares, ”Our culture fosters diversity and inclusion as everyone can be themselves and bring their whole authentic selves to work. We love taking pride in what we do and making a difference in our patients’ lives. We know that Boston Scientific Singapore is indeed a Great Place To Work.”

8. Become a Part of a Community of Stellar Workplaces Certification places you in the league of the World’s Best Workplaces, giving you an invitation to the virtual nationwide office party on Certification Nation Day, where you can celebrate your achievements and network with like-minded companies globally.

9. Meet the Expectations of Shareholders, Customers, and other Stakeholders
Companies demonstrating sustainable and fair business practices are increasingly favored by investors and stakeholders. As GBCA’s CEO Davina Rooney states, “Organizations that are purpose-led with people aligned for that purpose are more successful and their people lead happier lives.” Certification acts as a third-party validation of your commitment to your employees.

Ruth Tan, Head of HR, AstraZeneca Singapore agrees that achieving this certification has definitely enhanced their employer branding and employee value proposition, enabling the company to retain and attract top talent. “We believe our people are our greatest strengths and our ambition is to become a great place to be, a place where employees can thrive, grow and realize their potential.”

10. Celebrate as a Team Employee recognition has been proven to boost employee retention, engagement, and perceptions of fairness. Your Certification is a cause for celebration and a great opportunity to express gratitude to your employees.

11. Foster Goodwill and Employee Trust Many companies find that involving employees in a survey about their workplace experience creates goodwill. When the executive team focuses on creating a great workplace culture and continues to gather employee feedback, employees understand that their wellbeing is a top priority.

Certification is the beginning, with the recognition as the tip of the iceberg for any company. Make your employees proud, recruit top talent, and find gaps in your HR policies. Discover how to get Certified on our website or check out our Get Certified webinar happening soon on 7 June.

Claire Hastwell

As the Content Program Manager at Great Place To Work, Claire helps decode the psychology behind high-trust workplaces using Great Place To Work’s extensive data repository on employee experience. Claire has co-authored noted reports such as “Women in the Workplace” and “The Power of Purpose at Work,” and contributed to Fortune with her profiles of the Best Workplaces™. Her latest report on employee retention strategies draws on the experience of 1.3 million employees to give leaders strategic guidance on retaining their top people. 

Great Place To Work identifies Best Workplaces in Asia™ by surveying 2.1 million employees in Asia and the Middle East about the key factors that create great workplaces for all and analyzing company workplace programs impacting 5.9 million employees in the region.

To be considered, companies must first be identified as outstanding in their local region by appearing on one or more of our Best Workplaces lists in Bahrain, Greater China (including China, Hong Kong and Taiwan), India, Indonesia, Japan, Kuwait, Oman, Philippines, Qatar, Saudi Arabia, Singapore, South Korea, Sri Lanka, UAE, Vietnam during 2022 or early 2023.

Companies rank in three size categories: Small and Medium (10-499 employees); Large (500+); and Multinational. Multinational organizations are also assessed on their efforts to create great workplaces across multiple countries in the region. They must appear on at least two national lists in Asia and the Middle East and have at least 1,000 employees worldwide with at least 40% (or 5,000+) of those employees located outside the headquarters country.

Great Place To Work identifies Best Workplaces in Asia™ by surveying over 1 million employees in Asia and the Middle East about the key factors that create great workplaces for all and analyzing company workplace programs impacting over 4.7 million employees in the region.

To be considered, companies must first be identified as outstanding in their local region by appearing on one or more of our Best Workplaces lists in Greater China (including China, Hong Kong and Taiwan), India, Indonesia, Japan, Kuwait, Philippines, Qatar, Saudi Arabia, Singapore, South Korea, Sri Lanka, UAE, Vietnam during 2021 or early 2022.

Companies rank in three size categories: Small and Medium (10-499 employees); Large (500+); and Multinational. Multinational organizations are also assessed on their efforts to create great workplaces across multiple countries in the region. They must appear on at least two national lists in Asia and the Middle East and have at least 1,000 employees worldwide with at least 40% (or 5,000) of those employees located outside the headquarters country.

Great Place To Work® Best Workplaces™ in Singapore 2023 Evaluation Methodology

This year, Great Place To Work® Singapore is proud to launch our inaugural Singapore Best Workplaces™ in Healthcare & Biopharma List. This list recognizes exemplary companies in the healthcare & biopharma industry.

Recognized as a global hub for medical technology and research, Singapore has attracted top healthcare and biopharma talents and companies from around the world. It has become the center for essential healthcare services and innovations with its world-class research institutes, academic medical centers, and industry clusters.

In turn, the healthcare and biopharma sectors play a critical role in the country’s economic competitiveness, sustainability, and innovation. These industries have significantly helped in the overall improvement of public health and well-being of the people of Singapore and its neighboring countries.

The inaugural Singapore Best Workplaces in Healthcare and Biopharma List puts the spotlight on the organizations that are dedicated to providing employee satisfaction and engagement, and their commitment to excellence in the industry.

The companies in our Great Place To Work Certified™ community have the premier distinction that helps attract the best talent, build your employer brand, and secure a competitive advantage. To achieve this, they built a working environment that is purpose-driven and people-first. These companies have demonstrated that showing authentic care, prioritizing employee’s holistic well-being, and building a culture of trust go hand in hand with growth and success.

To determine the 2023 Singapore’s Best Workplaces in Healthcare and Biopharma, Great Place to Work®️ analyzed confidential survey feedback representing nearly 12,000 employees working in the tech industry in Singapore.Employees responded to over 60 survey questions describing the extent to which their organization creates a Great Place to Work For All™️. Eighty-five percent of the evaluation is based on what employees say about their experiences of trust and reaching their full human potential as part of their organization, no matter who they are or what they do. Great Place to Work analyzes these experiences relative to each organization’s size, workforce make up, and what’s typical relative to their peers in the industry.The remaining 15 percent of the rank is based on an assessment of all employees’ daily experiences of innovation, the company’s values, and the effectiveness of their leaders, to ensure they’re consistently experienced.To be considered, companies had to meet the Great Place to Work-Certified standard. To ensure survey results truly represent all employees, Great Place to Work requires that Trust Index©️ survey results are accurate to a 95% confidence level with a 5% margin of error or better. We review any anomalies in survey responses, news and financial performance to ensure there aren’t any extraordinary reasons to believe we couldn’t trust a company’s survey results. Companies with 10 to 99 people were considered for the small and medium category; companies with 100 employees or more were considered for the large category.

Great Place To Work® Best Workplaces™ in Singapore 2023 Evaluation Methodology

To determine the 2023 Singapore’s Best Workplaces in Technology, Great Place To Work®️ analyzed confidential survey feedback representing nearly 12,000 employees working in the tech industry in Singapore. Employees responded to over 60 survey questions describing the extent to which their organization creates a Great Place To Work For All™️. Eighty-five percent of the evaluation is based on what employees say about their experiences of trust and reaching their full human potential as part of their organization, no matter who they are or what they do. Great Place To Work analyzes these experiences relative to each organization’s size, workforce make up, and what’s typical relative to their peers in the industry. The remaining 15 percent of the rank is based on an assessment of all employees’ daily experiences of innovation, the company’s values, and the effectiveness of their leaders, to ensure they’re consistently experienced. To be considered, companies had to meet the Great Place To Work-Certified standard. To ensure survey results truly represent all employees, Great Place To Work requires that Trust Index©️ survey results are accurate to a 95% confidence level with a 5% margin of error or better. We review any anomalies in survey responses, news and financial performance to ensure there aren’t any extraordinary reasons to believe we couldn’t trust a company’s survey results. Companies with 10 to 99 people were considered for the small and medium category; companies with 100 employees or more were considered for the large category.

Methodology

This year, Great Place To Work™ Singapore is proud to launch our inaugural Singapore Best Workplaces in Technology List. This List recognizes exemplary companies in the information and communication technologies industry in four categories:

  • Micro category (10–29 employees)
  • Small (30-99 employees)
  • Medium (100-999 employees)
  • Large (> 1000 employees)

With Singapore’s ambition to be recognized as a regional technology hub, the influx of technology firms (around 80 of the world’s top 100 technology firms have a presence here) and global rankings that place us a leading technology hub outside of San Francisco, the establishment of a Singapore Best Workplaces List in Technology is indeed a timely and needed one. Technology firms in Singapore are characterized by hyper-growth and ambitious expansion plans. This means a continuous war for talent in a highly competitive and rapidly evolving industry.

To maintain our lead as a technology and innovation hub, the ability to attract, retain and sustain skilled talent is critical. We are proud that companies in our Great Place To Work®-Certified community List have built a high-trust culture, engaged employees and maximized their potential to facilitate innovation. They are purpose-driven and adopt a people-first mindset. These are companies that have shown that authentic care and employee well-being need not be compromised for ambitious growth, and that it is possible for businesses to scale up quickly and responsibly. Their culture and core values are embodied in every individual—from senior leadership to rank-and-file employees—and differentiate them from their competitors, priming them to be powerful magnets for top talent.

To determine the 2022 Singapore’s Best Workplaces in Technology, Great Place To Work®️ analyzed confidential survey feedback representing nearly 12,000 employees working in the tech industry in Singapore.Employees responded to over 60 survey questions describing the extent to which their organization creates a Great Place To Work For All™️. Eighty-five percent of the evaluation is based on what employees say about their experiences of trust and reaching their full human potential as part of their organization, no matter who they are or what they do. Great Place To Work analyzes these experiences relative to each organization’s size, workforce make up, and what’s typical relative to their peers in the industry.The remaining 15 percent of the rank is based on an assessment of all employees’ daily experiences of innovation, the company’s values, and the effectiveness of their leaders, to ensure they’re consistently experienced. To be considered, companies had to meet the Great Place To Work-Certified standard. To ensure survey results truly represent all employees, Great Place To Work requires that Trust Index©️ survey results are accurate to a 95% confidence level with a 5% margin of error or better. We review any anomalies in survey responses, news and financial performance to ensure there aren’t any extraordinary reasons to believe we couldn’t trust a company’s survey results. Companies with 10 to 99 people were considered for the small and medium category; companies with 100 employees or more were considered for the large category

 

Methodology

To determine the 2022 Singapore’s Best Workplaces™️, Great Place To Work®️ analyzed confidential survey feedback representing close to 70,000 employees across different industries in Singapore. Employees responded to over 60 survey questions describing the extent to which their organization creates a Great Place to Work For All™️. 85% of the evaluation is based on what employees say about their experiences of trust and reaching their full human potential as part of their organization, no matter who they are or what they do.

Great Place To Work analyzes these experiences relative to each organization’s size, workforce make up, and what’s typical in their industry. The remaining 15% of the rank is based on an assessment of all employees’ daily experiences of innovation, the company’s values, and the effectiveness of their leaders, to ensure they’re consistently experienced. To be considered, companies had to meet the Great Place To Work Certified standard. To ensure survey results truly represent all employees, Great Place To Work requires that Trust Index©️ survey results are accurate to a 95% confidence level with a 5% margin of error or better. We review any anomalies in survey responses, news and financial performance to ensure there aren’t any extraordinary reasons to believe we couldn’t trust a company’s survey results.

Companies with 10-29 people were considered for the Micro category; those with 30 to 99 people for the Small category; companies with 100 to 999 employees were considered for the Medium category; and those with 1,000 or more for the Large category.

Great Place To Work® Best Workplaces™ in Singapore 2023 Evaluation Methodology

To determine the 2023 Singapore’s Best Workplaces in Technology, Great Place To Work®️ analyzed confidential survey feedback representing nearly 12,000 employees working in the tech industry in Singapore. Employees responded to over 60 survey questions describing the extent to which their organization creates a Great Place To Work For All™️. Eighty-five percent of the evaluation is based on what employees say about their experiences of trust and reaching their full human potential as part of their organization, no matter who they are or what they do. Great Place To Work analyzes these experiences relative to each organization’s size, workforce make up, and what’s typical relative to their peers in the industry. The remaining 15 percent of the rank is based on an assessment of all employees’ daily experiences of innovation, the company’s values, and the effectiveness of their leaders, to ensure they’re consistently experienced. To be considered, companies had to meet the Great Place To Work-Certified standard. To ensure survey results truly represent all employees, Great Place To Work requires that Trust Index©️ survey results are accurate to a 95% confidence level with a 5% margin of error or better. We review any anomalies in survey responses, news and financial performance to ensure there aren’t any extraordinary reasons to believe we couldn’t trust a company’s survey results. Companies with 10 to 99 people were considered for the small and medium category; companies with 100 employees or more were considered for the large category