12 Benefits of Getting Great Place to Work-Certified™

Claire Hastwell

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CLAIRE HASTWELL

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Giving employers a recruiting advantage is just one benefit of the certification process. 

For HR leaders, there are few milestones that hold so much pride as becoming Great Place to Work-Certified™. It signals to the world that they have created a company culture that employees love.

And when you become Certified, you earn more than just a shiny badge. Does your manager need some convincing? We’re here to help you get the case for culture over the line.

1. Recruit cream of the crop talent and increase your offer acceptance rate

“90% of our new hires said that Great Place to Work-Certification™ was the key deciding factor in selecting IDOC,” Nella Gonzalez, human resources manager at IDOC, told us.

Great company culture is now a prerequisite for job hunters.  And they are using Certification to help them validate employer claims and weigh up job offers.

Certification signals that your employees approve of your organizational culture and your company’s leadership. It tells candidates that people love showing up for work.

2. Use actionable survey results

Certification depends mostly on the results of your Trust Index© survey – the gold standard for measuring employee engagement.

After you collect your employee survey responses, you will receive an in-depth analysis of your company culture. You’ll get insight into areas such as perceived fairness, feelings of belonging and perception of leadership.

This data gets you inside the heads of your people to understand your company culture’s strengths and weaknesses.

3. Proudly display your badge of honor

“We promote our Certification everywhere we can. We point out that we are Certified in all our hiring campaigns. It’s on everything from our Teams background to our monthly associate surveys,” reports Heidi Burns, VP, marketing and originations development at Flagship Credit Acceptance.

Every Great Place to Work-Certified company earns a digital Certification badge. You can use it throughout the year to remind employees, partners and the public about your achievement.

Many companies include the badge on social profiles, print it on swag and proudly display it on their job postings.

4. Put your company in the running for Best Workplaces lists

Once your company is Great Place to Work-Certified, you will automatically be considered for our Best Workplaces lists.

You could make Singapore Best Workplaces™

Singapore Best Workplaces™ in Technology

Singapore Best Workplaces™ in Healthcare and Biopharma and other regional and global Best Workplaces™ lists.

5. Be featured on our website

Every Certified company earns a profile page on the Great Place to Work website. You can share company details and any other recognition earned on Best Workplaces lists.

Certified companies often link to their profile from their careers page to provide third-party validation of their exceptional company culture.

6. Build employee pride

“It’s the beating heart of our organization,” Salesforce told us. “This is what helps us not only attract great talent but also build pride and loyalty amongst our employees.”

All employees want to be part of something special. Getting Great Place to Work-Certified builds pride among your workforce.

7. Reinforce your company values and culture

“People are who you tell them they are. If you tell someone they are great and worthy, they’re going to aspire to be great and worthy. If you continue to tell your team members you are a great place to work, they will continue to make your company a great place to work,” explains Heidi.

Raising awareness of your Certification among current employees is akin to promoting your company values, mission and culture. Certification reinforces that you are a company that cares. A company that puts people first.

Because employee opinions dictate the results – it’s a reminder that, yes, your company is a great place to work.

8. Join a community of other great workplaces

When you join the Certified club, you put your name alongside the likes of the World’s Best Workplaces™. You also get to join the virtual nationwide office party on Certification Nation Day. Celebrate your people, connect with like-minded companies and Tweet your culture pride to the world!

Learn how easy it is to participate in Certification Nation Day by watching this video:

9. Satisfy shareholders, customers and other business stakeholders

“All the studies show that organizations that are purpose-led with people aligned for that purpose are more successful and their people live more engaged and happier lives,” says GBCA’s CEO Davina Rooney.

Davina is right. Investors and other stakeholders are demanding that companies conduct fair and sustainable business – and they want to make sure that their vendors are doing the same.

Certification is an efficient way to signal your workplace ESG – it is a third-party validation that your business treats its people well.

As Davina says, “It is important people know that it does what it says on the tin.”

10. Celebrate as a team

Employee recognition is proven to increase employee retention, employee engagement and perceptions of fairness in the workplace.

When your company meets the Certification criteria, it’s time to pop the champagne. Rally your team around this win and celebrate.

11. Set goals and share your people practices

The results of your Trust Index™ survey will show you what programs you should continue to fund and where programs might not be meeting expectations. By understanding what’s working and what’s not working, you can put resources where they’re needed most.

No company is perfect. Great Place To Work-Certification allows you to benchmark the current state of your company culture so that you can set goals and put plans in place for improvement.

You will also complete a Culture Brief, which captures the people practices that make your company unique. It’s a great way to tell your story and position your company as a thought leader when it comes to innovative work practices.

12. Create goodwill and employee trust

Many companies find that asking employees to participate in a survey about their workplace experience creates goodwill. Employees appreciate being given the opportunity to voice their opinions.

And ongoing listening is a recurring theme among the 100 Best Companies to Work For®. When the executive team is clearly focused on creating a great workplace culture and continue to gather employee feedback, employees know that their happiness is a top priority.

Great starts here

As you can see, recognition is just the cherry on the sundae with Certification. Make your employees proud, recruit top talent and find gaps in your HR policies. Learn how to get Certified on our website or check out our Get Certified webinar.

Claire Hastwell

As the Content Program Manager at Great Place To Work, Claire helps decode the psychology behind high-trust workplaces using Great Place To Work’s extensive data repository on employee experience. Claire has co-authored noted reports such as “Women in the Workplace” and “The Power of Purpose at Work,” and contributed to Fortune with her profiles of the Best Workplaces™. Her latest report on employee retention strategies draws on the experience of 1.3 million employees to give leaders strategic guidance on retaining their top people. 

Great Place To Work identifies Best Workplaces in Asia™ by surveying 2.1 million employees in Asia and the Middle East about the key factors that create great workplaces for all and analyzing company workplace programs impacting 5.9 million employees in the region.

To be considered, companies must first be identified as outstanding in their local region by appearing on one or more of our Best Workplaces lists in Bahrain, Greater China (including China, Hong Kong and Taiwan), India, Indonesia, Japan, Kuwait, Oman, Philippines, Qatar, Saudi Arabia, Singapore, South Korea, Sri Lanka, UAE, Vietnam during 2022 or early 2023.

Companies rank in three size categories: Small and Medium (10-499 employees); Large (500+); and Multinational. Multinational organizations are also assessed on their efforts to create great workplaces across multiple countries in the region. They must appear on at least two national lists in Asia and the Middle East and have at least 1,000 employees worldwide with at least 40% (or 5,000+) of those employees located outside the headquarters country.

Great Place To Work identifies Best Workplaces in Asia™ by surveying over 1 million employees in Asia and the Middle East about the key factors that create great workplaces for all and analyzing company workplace programs impacting over 4.7 million employees in the region.

To be considered, companies must first be identified as outstanding in their local region by appearing on one or more of our Best Workplaces lists in Greater China (including China, Hong Kong and Taiwan), India, Indonesia, Japan, Kuwait, Philippines, Qatar, Saudi Arabia, Singapore, South Korea, Sri Lanka, UAE, Vietnam during 2021 or early 2022.

Companies rank in three size categories: Small and Medium (10-499 employees); Large (500+); and Multinational. Multinational organizations are also assessed on their efforts to create great workplaces across multiple countries in the region. They must appear on at least two national lists in Asia and the Middle East and have at least 1,000 employees worldwide with at least 40% (or 5,000) of those employees located outside the headquarters country.

Great Place To Work® Best Workplaces™ in Singapore 2023 Evaluation Methodology

This year, Great Place To Work® Singapore is proud to launch our inaugural Singapore Best Workplaces™ in Healthcare & Biopharma List. This list recognizes exemplary companies in the healthcare & biopharma industry.

Recognized as a global hub for medical technology and research, Singapore has attracted top healthcare and biopharma talents and companies from around the world. It has become the center for essential healthcare services and innovations with its world-class research institutes, academic medical centers, and industry clusters.

In turn, the healthcare and biopharma sectors play a critical role in the country’s economic competitiveness, sustainability, and innovation. These industries have significantly helped in the overall improvement of public health and well-being of the people of Singapore and its neighboring countries.

The inaugural Singapore Best Workplaces in Healthcare and Biopharma List puts the spotlight on the organizations that are dedicated to providing employee satisfaction and engagement, and their commitment to excellence in the industry.

The companies in our Great Place To Work Certified™ community have the premier distinction that helps attract the best talent, build your employer brand, and secure a competitive advantage. To achieve this, they built a working environment that is purpose-driven and people-first. These companies have demonstrated that showing authentic care, prioritizing employee’s holistic well-being, and building a culture of trust go hand in hand with growth and success.

To determine the 2023 Singapore’s Best Workplaces in Healthcare and Biopharma, Great Place to Work®️ analyzed confidential survey feedback representing nearly 12,000 employees working in the tech industry in Singapore.Employees responded to over 60 survey questions describing the extent to which their organization creates a Great Place to Work For All™️. Eighty-five percent of the evaluation is based on what employees say about their experiences of trust and reaching their full human potential as part of their organization, no matter who they are or what they do. Great Place to Work analyzes these experiences relative to each organization’s size, workforce make up, and what’s typical relative to their peers in the industry.The remaining 15 percent of the rank is based on an assessment of all employees’ daily experiences of innovation, the company’s values, and the effectiveness of their leaders, to ensure they’re consistently experienced.To be considered, companies had to meet the Great Place to Work-Certified standard. To ensure survey results truly represent all employees, Great Place to Work requires that Trust Index©️ survey results are accurate to a 95% confidence level with a 5% margin of error or better. We review any anomalies in survey responses, news and financial performance to ensure there aren’t any extraordinary reasons to believe we couldn’t trust a company’s survey results. Companies with 10 to 99 people were considered for the small and medium category; companies with 100 employees or more were considered for the large category.

Great Place To Work® Best Workplaces™ in Singapore 2023 Evaluation Methodology

To determine the 2023 Singapore’s Best Workplaces in Technology, Great Place To Work®️ analyzed confidential survey feedback representing nearly 12,000 employees working in the tech industry in Singapore. Employees responded to over 60 survey questions describing the extent to which their organization creates a Great Place To Work For All™️. Eighty-five percent of the evaluation is based on what employees say about their experiences of trust and reaching their full human potential as part of their organization, no matter who they are or what they do. Great Place To Work analyzes these experiences relative to each organization’s size, workforce make up, and what’s typical relative to their peers in the industry. The remaining 15 percent of the rank is based on an assessment of all employees’ daily experiences of innovation, the company’s values, and the effectiveness of their leaders, to ensure they’re consistently experienced. To be considered, companies had to meet the Great Place To Work-Certified standard. To ensure survey results truly represent all employees, Great Place To Work requires that Trust Index©️ survey results are accurate to a 95% confidence level with a 5% margin of error or better. We review any anomalies in survey responses, news and financial performance to ensure there aren’t any extraordinary reasons to believe we couldn’t trust a company’s survey results. Companies with 10 to 99 people were considered for the small and medium category; companies with 100 employees or more were considered for the large category.

Methodology

This year, Great Place To Work™ Singapore is proud to launch our inaugural Singapore Best Workplaces in Technology List. This List recognizes exemplary companies in the information and communication technologies industry in four categories:

  • Micro category (10–29 employees)
  • Small (30-99 employees)
  • Medium (100-999 employees)
  • Large (> 1000 employees)

With Singapore’s ambition to be recognized as a regional technology hub, the influx of technology firms (around 80 of the world’s top 100 technology firms have a presence here) and global rankings that place us a leading technology hub outside of San Francisco, the establishment of a Singapore Best Workplaces List in Technology is indeed a timely and needed one. Technology firms in Singapore are characterized by hyper-growth and ambitious expansion plans. This means a continuous war for talent in a highly competitive and rapidly evolving industry.

To maintain our lead as a technology and innovation hub, the ability to attract, retain and sustain skilled talent is critical. We are proud that companies in our Great Place To Work®-Certified community List have built a high-trust culture, engaged employees and maximized their potential to facilitate innovation. They are purpose-driven and adopt a people-first mindset. These are companies that have shown that authentic care and employee well-being need not be compromised for ambitious growth, and that it is possible for businesses to scale up quickly and responsibly. Their culture and core values are embodied in every individual—from senior leadership to rank-and-file employees—and differentiate them from their competitors, priming them to be powerful magnets for top talent.

To determine the 2022 Singapore’s Best Workplaces in Technology, Great Place To Work®️ analyzed confidential survey feedback representing nearly 12,000 employees working in the tech industry in Singapore.Employees responded to over 60 survey questions describing the extent to which their organization creates a Great Place To Work For All™️. Eighty-five percent of the evaluation is based on what employees say about their experiences of trust and reaching their full human potential as part of their organization, no matter who they are or what they do. Great Place To Work analyzes these experiences relative to each organization’s size, workforce make up, and what’s typical relative to their peers in the industry.The remaining 15 percent of the rank is based on an assessment of all employees’ daily experiences of innovation, the company’s values, and the effectiveness of their leaders, to ensure they’re consistently experienced. To be considered, companies had to meet the Great Place To Work-Certified standard. To ensure survey results truly represent all employees, Great Place To Work requires that Trust Index©️ survey results are accurate to a 95% confidence level with a 5% margin of error or better. We review any anomalies in survey responses, news and financial performance to ensure there aren’t any extraordinary reasons to believe we couldn’t trust a company’s survey results. Companies with 10 to 99 people were considered for the small and medium category; companies with 100 employees or more were considered for the large category

 

Methodology

To determine the 2022 Singapore’s Best Workplaces™️, Great Place To Work®️ analyzed confidential survey feedback representing close to 70,000 employees across different industries in Singapore. Employees responded to over 60 survey questions describing the extent to which their organization creates a Great Place to Work For All™️. 85% of the evaluation is based on what employees say about their experiences of trust and reaching their full human potential as part of their organization, no matter who they are or what they do.

Great Place To Work analyzes these experiences relative to each organization’s size, workforce make up, and what’s typical in their industry. The remaining 15% of the rank is based on an assessment of all employees’ daily experiences of innovation, the company’s values, and the effectiveness of their leaders, to ensure they’re consistently experienced. To be considered, companies had to meet the Great Place To Work Certified standard. To ensure survey results truly represent all employees, Great Place To Work requires that Trust Index©️ survey results are accurate to a 95% confidence level with a 5% margin of error or better. We review any anomalies in survey responses, news and financial performance to ensure there aren’t any extraordinary reasons to believe we couldn’t trust a company’s survey results.

Companies with 10-29 people were considered for the Micro category; those with 30 to 99 people for the Small category; companies with 100 to 999 employees were considered for the Medium category; and those with 1,000 or more for the Large category.

Great Place To Work® Best Workplaces™ in Singapore 2023 Evaluation Methodology

To determine the 2023 Singapore’s Best Workplaces in Technology, Great Place To Work®️ analyzed confidential survey feedback representing nearly 12,000 employees working in the tech industry in Singapore. Employees responded to over 60 survey questions describing the extent to which their organization creates a Great Place To Work For All™️. Eighty-five percent of the evaluation is based on what employees say about their experiences of trust and reaching their full human potential as part of their organization, no matter who they are or what they do. Great Place To Work analyzes these experiences relative to each organization’s size, workforce make up, and what’s typical relative to their peers in the industry. The remaining 15 percent of the rank is based on an assessment of all employees’ daily experiences of innovation, the company’s values, and the effectiveness of their leaders, to ensure they’re consistently experienced. To be considered, companies had to meet the Great Place To Work-Certified standard. To ensure survey results truly represent all employees, Great Place To Work requires that Trust Index©️ survey results are accurate to a 95% confidence level with a 5% margin of error or better. We review any anomalies in survey responses, news and financial performance to ensure there aren’t any extraordinary reasons to believe we couldn’t trust a company’s survey results. Companies with 10 to 99 people were considered for the small and medium category; companies with 100 employees or more were considered for the large category